Video Recruitment App
A social media application designed to help university students put their best foot forward in the job market.
Working as the lead designer, I and my team designed this app from the ground up, establishing product strategy and creating development-ready high-fidelity wireframes.
My Role
Discovery
Audit
Competitive Analysis
UX/UI Design
Dev Handoff
Company
(Client Confidential)
Timeline
6 Weeks
Tools Used
Figma
The Client
The client was a startup founder looking to disrupt the recruitment industry with a video-only platform that would harness the fun of social media apps like TikTok and Instagram Reels in a job-seeking platform. The client came to us having done prior user research and surveys, as well as securing contracts with a university to pilot the first launch of the app we designed.
Honing in on the Product Strategy
The client had a lot of ideas and features they wanted to include in the final product. To help narrow the product down to an MVP that we could produce with an aggressive timeline, we suggested a competitive analysis to learn what was the baseline for a product in this space and a feature set workshop to align the proposed features by priority with the product's goals.
The core feature of the product which we knew would not change is the video CV for job seekers and video company profile for prospective employers. To that, we added profiles, a tag system and a fun, detailed onboarding to engage users.
Storymaps as a Product-Building Tool
Sometimes, when building a product from the ground up, it can be hard to know where to start. One of the tools that we used to help break that block was story mapping. We developed our own version of the original story maps to suit our process.
Through story maps, we plan out each interaction a user would have with our proposed application and identify any unexpected or unplanned tasks. We ask questions that help us to anticipate our user's needs and empathize with their journey. It's also a practical way to identify UI elements that need to be designed. It's an important part of helping us to clarify scope, align with strategy, set the baseline for our wireframing and create realistic expectations about timelines.
Wireframes and Design Systems
As a new product, this app had no prior files or assets and we were really at liberty to create the best possible groundwork for an effective and scalable design system that could adapt as the client added more features later down the line.
The control and scope of this undertaking is one of my favourite tasks because there's a lot of planning and strategizing. In terms of just pure figma chops, it requires tight control of prototyping skills to create something that is solid enough for others to use after it's built and I enjoy that challenge.
